Even in the second decade of the 20th Century, many large and small organizations’ marketing strategies includes direct mailing campaigns as a part of their core marketing playbook as it’s a common method that has been used for almost one century to showcase their promotional products, to the specific mass market target or to connect with the masses of their loyal customers by giving them special promotions.
In the common household, the adults in the house often have about 3 hours of dedicated free time on each weekend to go through mails and averagely spends about 3 minutes per mail. This shows that an average joe will be glancing through the mail and if what he sees in the mail attracts (promotional material), he would then read more and go for a purchase through websites or by heading to that shop. This is actually a very traditional but often unused method of getting organic paid, and yet potentially sales driving traffic, the reason being is that they know the basics of what they are looking for and if the website shows the proper information that these people are looking for then, it’s a sale.
How’s do many small companies do this?
Well they do it themselves by gathering a small database of people and heading down to the post office to mail it themselves, but then:
- Who does the printing?
- Who does the proofreading?
- Who does the extensive work of writing the address, then enveloping?
- Who does the work of waiting at the post office to mail it all?
Well that’s why there is a need for a direct mailing solution provider that just does all this works. We introduce to you STM MASS MAILERS, a leading direct mailing solution provider with over 8 years of experience with many of Malaysia’s major education and recovery service provider.
Do contact our General Manager, Mr. Maran for more info or just whatsapp us from our website stm-mailers.com