{"id":291,"date":"2020-01-23T01:44:30","date_gmt":"2020-01-23T01:44:30","guid":{"rendered":"https:\/\/stm-mailers.com\/?p=291"},"modified":"2020-01-23T01:44:32","modified_gmt":"2020-01-23T01:44:32","slug":"role-of-direct-mailing-solutions-in-optimizing-the-direct-mailing-campaigns","status":"publish","type":"post","link":"https:\/\/stm-mailers.com\/?p=291","title":{"rendered":"What are the processes involved in a direct mailing campaign and how does a direct mailing solution can help in optimizing the process?"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\">Even\nin the second decade of the 20<sup>th<\/sup> Century, many large and small\norganizations\u2019 marketing strategies includes direct mailing campaigns as a part\nof their core marketing playbook as it\u2019s a common method that has been used for\nalmost one century to showcase their promotional products, to the specific mass\nmarket target or to connect with the masses of their loyal customers by giving\nthem special promotions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In\nthe common household, the adults in the house often have about 3 hours of\ndedicated free time on each weekend to go through mails and averagely spends\nabout 3 minutes per mail. This shows that an average joe will be glancing\nthrough the mail and if what he sees in the mail attracts (promotional\nmaterial), he would then read more and go for a purchase through websites or by\nheading to that shop. This is actually a very traditional but often unused\nmethod of getting organic&nbsp; paid, and yet\npotentially sales driving traffic, the reason being is that they know the\nbasics of what they are looking for and if the website shows the proper information\nthat these people are looking for then, it\u2019s a sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How\u2019s\ndo many small companies do this?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Well they do it themselves by gathering a small database of people and heading down to the post office to mail it themselves, but then:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Who\ndoes the printing?<\/li><li>Who\ndoes the proofreading?<\/li><li>Who\ndoes the extensive work of writing the address, then enveloping?<\/li><li>Who\ndoes the work of waiting at the post office to mail it all?<\/li><\/ol>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color wp-block-paragraph\">Well\nthat\u2019s why there is a need for a direct mailing solution provider that just\ndoes all this works. We introduce to you <strong>STM MASS MAILERS<\/strong>, a leading\ndirect mailing solution provider with over 8 years of experience with many of\nMalaysia\u2019s major education and recovery service provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\ncontact our General Manager, Mr. Maran for more info or just whatsapp us from\nour website stm-mailers.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in the second decade of the 20th Century, many large and small organizations\u2019 marketing strategies includes direct mailing campaigns as a part of their core marketing playbook as it\u2019s a common method that has been used for almost one century to showcase their promotional products, to the specific mass market target or to connect &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stm-mailers.com\/?p=291\"> <span class=\"screen-reader-text\">What are the processes involved in a direct mailing campaign and how does a direct mailing solution can help in optimizing the process?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[28,27],"yst_prominent_words":[20,22,19,13,11,9,18,5,16,12,21,25,23,14,15,10,24,8,26,17],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-direct-mailing-services","tag-direct-mailing-solutions"],"_links":{"self":[{"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=291"}],"version-history":[{"count":1,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=\/wp\/v2\/posts\/291\/revisions\/292"}],"wp:attachment":[{"href":"https:\/\/stm-mailers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=291"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/stm-mailers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}